职位名称
Content Writer
所属部门
市场营销部（Marketing）
办公地点
北京
Responsibilities：
- Help build and execute a content strategy;
- Map all content needs against the customer life-cycle;
- Write content for our new products and services;
- Improve and optimize exciting content for better search ranking;
- Plan and execute whitepapers, webinars, inforgraphic, blogs, landing pages, videos, etc.to engage the target audience;
- Develop content to support seasonal marketing campaigns;
- Set upmetrics and track progress using qualitative and quantitative data on content, by measuring engagement, leads, sales, conversions, and customer advocacy, etc;
- Collaborate with graphic artists to craft improve visual representations and user experience;
- Establish workflow for requesting, creating, editing, publishing, re-purposing and retiring content.
Requirements：
- Bachelor’s degree in IT,Journalism, Marketing or related field;
- Excellent storyteller, writer, and editorial;
- A minimum of 3 years of experience in the relevant field;
- Better to have knowledge of digital marketing tactics, including SEO, email marketing and web analytics;
- Proven work experience as a Content Writer, Copywriter or similar role in IT industry.;
- Portfolio of published articles;
- Excellent writing skills, as well as the ability to communicate and collaborate effectively;
- Experience doing research using multiple sources;
- The ability to consistently meet tight deadlines;
- At least three years of experience writing for a B2B audience；
- Experience in the Cloud industry is a plus.
