市场团队

职位名称

Content Writer

所属部门

市场营销部（Marketing）

办公地点

北京

Responsibilities：

• Help build and execute a content strategy;
• Map all content needs against the customer life-cycle;
• Write content for our new products and services;
• Improve and optimize exciting content for better search ranking;
• Plan and execute whitepapers, webinars, inforgraphic, blogs, landing pages, videos, etc.to engage the target audience;
• Develop content to support seasonal marketing campaigns;
• Set upmetrics and track progress using qualitative and quantitative data on content, by measuring engagement, leads, sales, conversions, and customer advocacy, etc;
• Collaborate with graphic artists to craft improve visual representations and user experience;
• Establish workflow for requesting, creating, editing, publishing, re-purposing and retiring content.

Requirements：

• Bachelor’s degree in IT,Journalism, Marketing or related field;
• Excellent storyteller, writer, and editorial;
• A minimum of 3 years of experience in the relevant field;
• Better to have knowledge of digital marketing tactics, including SEO, email marketing and web analytics;
• Proven work experience as a Content Writer, Copywriter or similar role in IT industry.;
• Portfolio of published articles;
• Excellent writing skills, as well as the ability to communicate and collaborate effectively;
• Experience doing research using multiple sources;
• The ability to consistently meet tight deadlines;
• At least three years of experience writing for a B2B audience；
• Experience in the Cloud industry is a plus.